Privacy policy
Data Protection
Our Commitment
NATURAPURA Organic Products SA (“NATURAPURA”) legal person N.º 504621823, headquartered in Parque Industrial da Pousa, Lote 24B, 4755-411 Barcelos, Portugal, has made the protection of personal data a priority in its internal policies. This Privacy Policy explains what personal data we process, for how long, and for what purposes, as well as the measures we take to ensure its security.
This Policy applies to the website www.naturapura.com, and may be updated or amended at any time as deemed necessary.
What Is Personal Data
“Personal Data” means any information, regardless of its format (including sound and image), relating to an identified or identifiable natural person. A person is considered identifiable if they can be identified directly or indirectly, in particular by reference to an identification number or to factors specific to their identity.
Data Collected Through Website Use
Cookies and Automatic Data Collection
Cookies are small files stored on your device through your browser. They collect information about your use of the website and browsing habits.
Unless you disable these technologies in accordance with our Cookie Policy, we may automatically collect certain information, including:
Operating system and browser type
Country of access and language preferences
Date, time, and duration of website visits
Referring websites
These technologies are essential to ensure proper website functionality, improve user experience, and support statistical and marketing analysis. We may also use third-party providers who can place cookies and access related data.
For more details, please refer to our Terms of Use and Cookie Policy.
Data Collected During Registration and Orders
You may browse our website without registering. However, to complete a purchase, you must provide certain required information, including:
Email address
Billing and shipping address
Telephone number
If you create an account, mandatory fields (marked with *) include your name, email address, and password.
This data is stored in databases managed by us and hosted on external servers (e.g., Kinsta).
We process this information to:
Manage and fulfill orders
Comply with legal and tax obligations
Provide customer support
Your data will be retained for the duration of the contractual relationship and for as long as your account remains active, unless longer retention is required by law.
Minors
If you are under 18 years of age, you may only use or register on our website with prior authorization from a parent or legal guardian. Any such registration is subject to prior approval by the Company, which reserves the right to request verification of consent and to refuse or cancel registration at its discretion if adequate authorization is not provided.
Data Provided Voluntarily
The use of our website, including registration and interaction with its features, may imply the provision of personal data.
In addition to the information provided during registration or through general use of the website, you may voluntarily provide personal data in other contexts, such as when contacting us for support, submitting inquiries or complaints, or otherwise communicating with us.
Any personal data provided in these circumstances will be used solely for the purpose of managing and responding to your request and will be retained for the time necessary to resolve the matter or comply with applicable legal obligations.
We may also communicate with you via website notices, email, or push notifications where you have given your consent or where such communication is permitted or required by law or contractual obligations.
Your Rights
Right of Access and Rectification
You may access and update your personal data at any time through your account or by contacting us.
Right to Object
You may object to the processing of your data where it is based on legitimate interests and you believe your rights outweigh those interests.
Right to Withdraw Consent and Erasure
You may request the deletion of your personal data where:
It is no longer necessary
You withdraw consent
You object to processing
Processing is unlawful
Legal obligations require deletion
Please note that we may retain certain data where required by law.
Requests can be made via email, specifying the subject (e.g., “Personal Data Access” or “Data Erasure”). Additional verification may be required.
Data Security
We implement appropriate technical and organizational measures to protect your personal data against loss, misuse, unauthorized access, or disclosure.
Our website uses secure encryption protocols (SSL) to protect data transmitted between your device and our servers.
However, users are responsible for ensuring their own device security, including the use of antivirus software and secure configurations.
Data Sharing and Transfers
We may share your data with trusted third-party service providers who process data on our behalf. These providers are contractually bound to comply with data protection requirements.
We may also disclose data where necessary to:
Comply with legal obligations
Prevent fraud or security threats
Protect users and the public
Enforce our terms and rights
Some third-party services may involve data transfers outside the European Union. In such cases, appropriate safeguards will be implemented where required.
Cookies
What Are Cookies
Cookies enhance website functionality, personalize user experience, and support analytics and marketing activities.
Types of Cookies Used
Cookies used on our website may be categorized according to their purpose, regardless of whether they are first-party or third-party cookies:
Necessary Cookies
These cookies are essential for the proper functioning of the website and cannot be disabled. They enable core features such as security, network management, and access to secure areas of the site (e.g., user login and shopping cart).
Functional Cookies
These cookies allow the website to remember choices you make (such as language, region, or login details) and provide enhanced, more personalized features.
Analytics Cookies
These cookies collect information about how visitors use the website (e.g., pages visited, traffic sources) to help us measure and improve performance. The data collected is typically aggregated and anonymized.
Performance Cookies
These cookies help us understand how the website performs by monitoring technical aspects such as loading times, errors, and responsiveness, allowing us to optimize user experience.
Advertising Cookies
These cookies are used to deliver relevant advertisements based on your interests. They may also limit the number of times you see an ad and help measure the effectiveness of advertising campaigns. These cookies are often set by third-party advertising networks.
Cookies may be temporary (session-based) or persistent.
Third-Party Cookies
We may use third-party technologies (e.g., plugins, analytics tools, social media integrations) that place cookies and collect data.
Google Analytics
We use Google Analytics to analyze website usage. Data collected may be transferred to servers outside the European Union. Google does not associate your IP address with other data it holds.
Social Media Integration
Our website may integrate with platforms such as Facebook, Instagram, and Pinterest. Interactions with these platforms may result in data sharing. We recommend reviewing their respective privacy policies.
You can manage or disable cookies through your browser settings, although this may affect website functionality.
Contact and Further Information
For any questions or requests regarding your personal data, you may contact us:
Email: customer.service@naturapura.eu
Phone: +351 253 191 529
We may request proof of identity before processing certain requests.
You may also contact the relevant supervisory authority or our Data Protection Officer.
Additional Information
Please refer to our:

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